Wine is fun because every wine is the same, and yet every wine is different. Does that remind you of a bipedal mammal with whom we’re all familiar?
Blind wine tasting ups the fun factor because it hobbles much of the circuitry we normally use to decide whether we like or dislike a specific bottle.
Remove the label, the price and everything else and we have to judge based on the only criteria that matters: smell & taste. Is the fragrance appealing? Do I like the way this mouthful tastes or not?
Wine is one thing, because we only commit until the bottle is empty; that upright bipedal mammal is quite another.