Much is made in the startup world about one’s elevator speech. That’s the 30 second recitation of  why someone should either invest in you, your business or even buy the product or service you provide. It’s the entrepreneurs version of the politician’s stump speech, albeit shorter and with many fewer lies.

Mentors and experienced investors tell the business owner that this verbal summary is the way to richer people’s hearts and checkbooks; like it’s some kind of witchcrafty incantation that loosens wallets.

Dating mentors and coaches sometimes tell folks that they need an elevator speech for their dating ventures.

Interesting, the idea of a memorized sales pitch to sell ourselves to strangers.

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