Advertising Age

Dating is about selling yourself.

Dating is about a pitch to a stranger – most likely – without knowing anything about them.

Dating is nuts.

But here’s the thing; we really do not have a better way. Yes, in some cultures the arrangement of marriage exists. Sure, if you’re the member of a royal family in 1760 your marriage might be arranged. Quiet possibly you might restrict yourself to relationships with specific familiar groups. (Looking at  you Hollywood.)

For the rest of us to get what we want, we advertise, market, provide incentives, have specials, give loyalty cards and even discount ourselves.

Like I said, dating is nuts.

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